Top 10 Mistakes 
NJ Homeowners Make When Selling Their Home

Follow These Simple Best Practices That Guarantee Selling Your Home Quickly And With Piece Of Mind

1. Pricing

Pricing a house too high is the #1 reason why most homes don’t sell. Your home is only worth as much as someone will pay for it. It doesn’t matter how much you purchased it for, how much you spent on renovations or how much you love it. If people are not offering to buy it, then its priced it too high.


2. Poor Curb Appeal

You have one shot at making a first impression and a home with poor curb appeal sets the tone from that point forward and the home’s perceived value.  Make sure you clean up the outside of your home. Fresh paint, landscaping is cut and plantings will go a long way to getting you the price you're looking for.


3. Weak Listing Agent

Hiring the wrong real estate agent is a common reason why homes fail to sell. 94% of all real estate transactions are done by 6% of all licensed agents. It takes a lot of hard work to be at the top of your game. If you hire just anybody to sell your home, you’re more than likely going to get mediocre results. Most common of this is hiring a friend/family member as well as new or part time agent.


4. Poor Home Presentation

Let's make this clear: Your home needs to be spotless. That might mean hiring a professional cleaner to do a deep and thorough cleaning of the entire place. You might want to consider renting a storage locker or "POD" to make the process of cleaning out the garage, closets, and attic less onerous. But it will be worth it, because clutter distract buyers in a big way.


5. Poor Marketing

Taking some hi-resolution pictures, putting a sign on the front lawn & posting your home on the MLS and social media doesn’t qualify as marketing. Your Realtor should have a solid and proven marketing plan. Selling real estate these days is all about a good marketer


6. Your Home Is Too Personal

You want the buyers to be able to see themselves in your home – which may mean removing some of the personalized things that you feel makes your house a home.



7. You Aren't Flexible With Showings

Be prepared for little privacy. If you’re not flexible with showing your home, buyer just move on to the next one. 


8. Not Budging On Price

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9. Take It Or Leave Attitude

All good and solid transactions have one thing in common. Both sides have agreed upon fair market terms and their self interests met. Too often negotiations and transactions break down because of an unwillingness to compromise.

10. A Mix Of The Above

3 Simple Best Practices That Guarantee Selling Your Home Quickly And With Piece Of Mind

Pricing Right 

Marketing Right

Strong Digital Presence 

#1. Pricing Your Home

Timing is extremely important in the real estate market. The above graph illustrates the importance of placing your property on the market at a realistic price and terms from the very beginning. A property attracts the most excitement and interest from the real estate community and potential buyers when it is first listed; therefore, it has the highest chance to sale when it is new on the market. 

Buyers purchase their properties at market value than above market value. The percentage increases even further when the price drops below market value. Therefore, if you price your property at market value, you are exposing it to a much greater percentage of prospective buyers and you are increasing your changes for a sale.

#2. Marketing & Property Presentation

Its very important you chose a Brokerage and Realtor that have well defined marketing strategies, network and reach in place and proven. 

There should be a solid blend of print, social media, agent/brokerage sphere of active buyers, targeted property placement to buyer groups, geo targeting of buyer groups.

Selling a property these days is all about marketing and availability of media for buyers to assess your home. The bottom line is, we’re living in a remote and virtual world right now and buyers are seeing properties that way. Short listing properties and even making offers in some cases. Having a solid digital presence is an absolute must.

#3 Have A Strong Digital Presence 

Home buyer search habits have shifted greatly since 2020 and having a strong digital presence is essential. Buyers are previewing homes online in more detail and making the decision whether to take the time to see homes in person based on the media and content about the home that accompanies the listing. While high resolution photos and video present the homes amenities and features, leveraging 3D floor plans and tours allow buyers to immerse themselves into your home. Providing a much more granular and detailed look and feel for the home that photos and video just cant provide. Buyers are using this technology to minimize the time spent out in public and in strangers homes. Compiling a list of properties they’re interested in, touring these homes virtually, then short listing homes to see in person.  

As you can see, having that strong digital presence is the difference between being considered and not being considered these days. 

Your home or property should have the following 
- A dedicated property website
- HR Photos & HD/4K production quality video
- 3D floor plans & virtual tour
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Christian Di Stasio

 Realtor | Adviser | Investor

Christian Di Stasio is a New Jersey award winning and record breaking Realtor with Sotheby’s International Realty. Based in Bergen County NJ Christian and his team serve home sellers, seasoned and first-time home buyers, home upgrading or downsizing, investors and builders.



What's The Difference in Christian?

“It's my business approach. I’m hyper client centric and I focus on being relevant to every client, thats the difference. Anyone can open a door and fill out a contract. Building meaningful relationships, listening to your clients goals, needs, challenges and working with them on a strategy that drives success and achieves their end goals. I provide “White glove service, for all things real estate” that is how all my clients are treated. Whether a $150,000 condo or a $10,000,000 luxury estate.”


-Christian Di Stasio - Realtor, Real Estate Advisor | Sothebys International Realty